I'm Anastasiia, an UX/UI designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.
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Baumotor – Robotics and Automation for Construction Industry
- Site architecture creation: The site structure was designed to allow users to quickly find and navigate to relevant sections, focusing on easy access to technical information.
- Innovation-focused design: The site’s visual style emphasizes cutting-edge advancements in construction automation, with a focus on technology and professionalism.
- Load speed optimization: The site features numerous images and videos showcasing the company’s robotic solutions, making load speed optimization a top priority.
- SEO and multilingual support: To enhance the site’s visibility in search engines and reach a global audience, multilingual support and SEO optimization were implemented.
- Analysis and structure planning: A thorough understanding of the business and target audience informed a clear structure that helps clients navigate services and products.
- Prototype development and testing: The initial prototype was aimed at displaying complex solutions through an intuitive interface, making the information accessible to users without technical knowledge.
- Graphics and media optimization: With an abundance of multimedia, special attention was given to image and video optimization to minimize page load times.
- Final design creation: The visual style reflects the company’s technological focus, conveying a sense of reliability and modern automation solutions.
Objectives
Process
RESULTS
Optimized Load Speed:
Achieved sub-2.5-second page load times, reducing data load per page by 35% and improving user retention by 20%.
Achieved sub-2.5-second page load times, reducing data load per page by 35% and improving user retention by 20%.
LET's work together
Increased Visibility and Reach:
+1,800 New Users: Expanded audience reach.
+26% Click Growth: Increased engagement.
-35% Bounce Rate: Better user retention.
+50% International Traffic: Boosted visibility with SEO and multilingual support.
+30% Lead Generation: Enhanced brand perception in construction automation.
+1,800 New Users: Expanded audience reach.
+26% Click Growth: Increased engagement.
-35% Bounce Rate: Better user retention.
+50% International Traffic: Boosted visibility with SEO and multilingual support.
+30% Lead Generation: Enhanced brand perception in construction automation.
To develop a website for Baumotor that highlights the company’s leadership in construction robotics and attracts potential investors and partners. The primary focus is to showcase innovation and reliability to foster long-term collaboration.
TASK
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Yadro Sily (Core of Strength) – Educational Psychological Portal
- Building a trust-inspiring design: The design aimed to convey a sense of calm and support, using soft colors and simple visual elements.
- User-friendly navigation: The portal was structured to allow visitors to easily navigate through resources and quickly find the content they needed.
- Multimedia content support: To enhance the learning experience, features for reading articles, watching videos, and listening to podcasts were implemented.
- AI-generated imagery for metaphorical depth: A key element of the visual design was the use of unique, AI-generated images. These images helped convey the multifaceted and profound nature of the “Core of Strength” concept, adding artistic metaphors to psychological materials.
- Social media integration: The site includes social media connectivity for convenient content sharing and audience engagement.
- Audience and competitor analysis: Initial research focused on audience preferences and competitor practices to establish an optimal site structure and style.
- Prototype development focusing on calmness and depth: A prototype was created with a clean, minimalist style and intuitive navigation, allowing users to concentrate on content without distraction.
- Visual refinement and color selection: A calm-toned palette emphasized professionalism and user well-being. Metaphorical images generated by AI added a sense of depth and inner complexity to the design.
- Testing and final adjustments: Testing was conducted on mobile devices and various screen sizes to ensure stable performance and proper display.
Objectives
Process
The result is an intuitive and visually harmonious portal that allows users to easily find and explore educational materials. The use of AI-generated images adds unique accents that enhance the metaphorical depth of the content. A minimalist design and clear structure foster a sense of ease and trust.
RESULTS
Design Trade-offs: Brighter accents and complex graphic elements were initially considered but ultimately excluded in favor of a minimalist, serene layout.
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Desktop
Cosmic Nootropic —
E-commerce Platform for Nootropic Supplements
E-commerce Platform for Nootropic Supplements
- User Engagement: Develop a site that balances technical information with readability, engaging both new and experienced users of nootropics.
- E-commerce Optimization: Streamline the product exploration, checkout, and customer service pathways for a satisfying online shopping experience.
- Trust and Compliance: Build user confidence with high standards of transparency, compliance with health supplement regulations, and data security.
- Global Accessibility: Ensure the platform is accessible and user-friendly for an international audience, with multilingual support, clear shipping information, and localized currency options.
- Audience Research and Market Analysis: Analyzed the target demographic to identify key needs and competitors, helping inform the site structure and content strategy.
- Design & Prototyping: Designed an intuitive, engaging interface with easy navigation to product details and educational resources, ensuring a trustworthy aesthetic.
- Content Strategy: Worked with health experts to create informative, accurate, and approachable content for each product, addressing benefits, use, and potential side effects.
- Compliance and Security: Integrated features to ensure regulatory compliance and robust security, giving users peace of mind while browsing and purchasing.
- Testing and Optimization: Conducted usability tests and optimizations to enhance mobile responsiveness, loading speeds, and cross-device compatibility.
Objectives
Process
- 2,500+ New Monthly Users: Enhanced visibility and reach, bringing in over 2,500 new users monthly.
- 30% Increase in Sales: Boosted product visibility and customer trust led to a 30% growth in sales within the first quarter after launch.
RESULTS
- Bounce Rate Reduction by 28%: User-friendly design and clear content resulted in significantly lower bounce rates, reflecting higher engagement.
- Positive User Feedback: High customer satisfaction with product clarity, easy navigation, and checkout process, reinforcing brand trust and authority.
Create a user-friendly e-commerce platform for Cosmic Nootropic, focused on providing clear, science-based information about nootropic supplements. The site needed to foster trust, engage an international audience, and facilitate a smooth shopping experience for users looking to enhance cognitive performance and well-being.
TASK
Mobile
Animated prototype
Components
UI-library
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SELECTED works 2022-2024
SOFTWARES
- Adobe Creative Suite: Photoshop, Illustrator, AfterEffects
- Notion
- Figma
- Zero-code: Tilda. Readymag. Wordpress, Webflow, Shopify
EDUCATION
- Universitat de Vic de Catalunya - Web design, User interface design (associate of Arts)
- Moscow Institute of Technology - Business Administration (bachelor degree)
- National Research University Higher School of Economics - Marketing (master degree)
RESEARCH
- Briefing
- Competitor Analysis
- Information Architecture
- Quantitative Analysis
- User Interviews
- Usability Testing
- A/B Testing
- Customer Journey Mapping
- Personas & Journeys
- Jobs to be done
Brand management - (2015 - 2021)
[ Lactalis, Coca-Cola, Unilever, Johnson&Johnson ]
Product management:
Creating and driving long-term brand portfolio (President and Galbani, Aquarius, BonAqua, Lipton, Acuvue) strategy and brand plans based on consumer, customer, and shopper insight in Russia.
Data base analysing (internal data, Nielsen, BHT, U&A).
Media planning and coordinating multiple agencies to achieve smooth, on-time and on-budget implementation tasks/projects.
Product management:
Creating and driving long-term brand portfolio (President and Galbani, Aquarius, BonAqua, Lipton, Acuvue) strategy and brand plans based on consumer, customer, and shopper insight in Russia.
Data base analysing (internal data, Nielsen, BHT, U&A).
Media planning and coordinating multiple agencies to achieve smooth, on-time and on-budget implementation tasks/projects.
Web-site full-cycle development:
created 30+ websites in different business spheres:
created 30+ websites in different business spheres:
- created briefs both for clients and user-tests, CJM, UI-flows and site maps, journey maps.
- created brand identity, UI- stacks, using atomic and human oriented design approach.
- developed responsive Mid-Fi prototypes, based on GEL and DLS-2 guidelines. And tested Mid-Fi/High-Fi prototypes, using on AB-testing with customised briefs and industry best-practices.
CAREER
Digital designer (freelance) - (2020 - now)
UI/UX designer - (2022 - 2023)
[ Bergmann Infotech GmbH ]
Web-site redesign development:
(link1) (link2) (link3)
Creating product-use chains: CJM and User Flows, Site maps, User Scenarios
and Wireframes.
Maintained and improved the product design system, created interactive prototypes for testing and UX research, and modified existing product interfaces.
Optimising user experience on brand websites(UX/UI) and leading technical implementation of new digital platforms in Agile way.- Brief and work with internal stakeholders (product managers and sales team).
Managing digital marketing campaigns:
employing relevant instruments for portfolio of products
website SEO optimisation
developing brand identity (BauMotor) and presenting company at Bau (Munich, Germany) and TIC (Berlin, Germany)
4 new clients with a budget 700K+ Euro through Google Ads
Web-site redesign development:
(link1) (link2) (link3)
Creating product-use chains: CJM and User Flows, Site maps, User Scenarios
and Wireframes.
Maintained and improved the product design system, created interactive prototypes for testing and UX research, and modified existing product interfaces.
Optimising user experience on brand websites(UX/UI) and leading technical implementation of new digital platforms in Agile way.- Brief and work with internal stakeholders (product managers and sales team).
Managing digital marketing campaigns:
employing relevant instruments for portfolio of products
website SEO optimisation
developing brand identity (BauMotor) and presenting company at Bau (Munich, Germany) and TIC (Berlin, Germany)
4 new clients with a budget 700K+ Euro through Google Ads
+1.8K new users
SKILLS
- CX research
- Business acumen
- User Experience design
- User Needs and Behaviour Research
- User Interface design
- UI-stack development
- Information architecture prototyping and visualisation
- Marketing strategy development
- Product development and management
- GEL and DLS-2 guidelines usage
- Figma (clickable prototypes development with component libraries, responsive design with auto-layout)
click growth +26
+35% bounce rate
Hello!
I'm Anastasia, an UX/UI designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.
I'm Anastasia, an UX/UI designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.