SKILLS

SOFT

EDUCATION

CX research
Business acumen
User Experience design
User Needs and Behaviour Research
User Interface design
UI-stack development
Information architecture prototyping and visualisation
Marketing strategy development
Product development and management
GEL and DLS-2 guidelines usage
Figma (clickable prototypes development with component libraries, responsive design with auto-layout)

Adobe Creative Suite: Photoshop, Illustrator, AfterEffects
Notion
Figma

Moscow Institute of Technology - Business Administration (bachelor)
National Research University Higher School of Economics - Marketing (master degree)
Universitat de Vic de Catalunya - Web design, User interface design (associate of Arts)

UI/UX designer

I'm a creative designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.

CAREER

Digital designer (freelance) - (2020 - now)

Web-site full-cycle development:
created 30+ websites in different business spheres:

created briefs both for clients and user-tests, CJM, UI-flows and site maps, journey maps.
created brand identity, UI- stacks, using atomic and human oriented design approach.
developed responsive Mid-Fi prototypes, based on GEL and DLS-2 guidelines. And tested Mid-Fi/High-Fi prototypes, using on AB-testing with customised briefs and industry best-practices.

fedorova ana

UI/UX designer - (2022 - 2023)

[ Bergmann Infotech GmbH ]
Web-site redesign development:
(link1) (link2) (link3)
Creating product-use chains: CJM and User Flows, Site maps, User Scenarios
and Wireframes.
Maintained and improved the product design system, created interactive prototypes for testing and UX research, and modified existing product interfaces.
Optimising user experience on brand websites(UX/UI) and leading technical implementation of new digital platforms in Agile way.- Brief and work with internal stakeholders (product managers and sales team).

Managing digital marketing campaigns:
employing relevant instruments for portfolio of products
website SEO optimisation
developing brand identity (BauMotor) and presenting company at Bau (Munich, Germany) and TIC (Berlin, Germany)

4 new clients with a budget 700K+ Euro through Google Ads

Brand management - (2015 - 2021)

[ Lactalis, Coca-Cola, Unilever, Johnson&Johnson ] 
Product management:
Creating and driving long-term brand portfolio (President and Galbani, Aquarius, BonAqua, Lipton, Acuvue) strategy and brand plans based on consumer, customer, and shopper insight in Russia.
Data base analysing (internal data, Nielsen, BHT, U&A).
Media planning and coordinating multiple agencies to achieve smooth, on-time and on-budget implementation tasks/projects.

+1.8K new users

click growth +26

+35% bounce rate

LET's work together